I can barely wait to squash some zombie's brains with it. It's a humongous heavy paperback that makes for an excellent blunt weapon. If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. A match of more subtle needs and richer and more responsible offers.Ī must read for marketing professionals, managers and enthusiasts.more Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive and less invasive. But Kotler only does this as a way to transcend that expectation. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them.

Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a Philip Kotler is a genius, to begin with. Philip Kotler is a genius, to begin with. Though I would not pick this up for light reading, it was an excellent text for the topic covered.more It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.įor our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.

This is a text book for my Master's degree.

Philip kotler marketing management